Tina Georgeou is a marketing communications leader with top management success growing profitable businesses. Over the course of her career, she has developed branding and marketing strategies across a number of markets and cultures for a broad array of industries, most recently concentrated in the healthcare sector.
As Head of Marketing for Weill Cornell Medicine from 2014 through July 2018, Tina built a marketing team from scratch and led the successful rebranding of Cornell University’s medical college to better reflect its role in patient care. While there, she also introduced digital marketing to acquire new patients profitably. Now retired, Tina is taking on consulting projects as partner in Geocom, her own marketing management firm.
Prior to Weill Cornell Medicine, Tina was Chief Marketing Officer for Lighthouse International, a leading non-profit dedicated to helping people with visual impairments. In the non-profit sector, she also served for over 10 years on the board of Save the Children, where she initiated and chaired the Communications Committee.
Tina began her career in advertising with Ogilvy & Mather, for whom she worked in New York, Mexico City, Paris and Montreal. While in Montreal, she co-founded her own agency, RTA Advertising, and attracted national clients such as BMW and Air France. Later, as President of DeWitt Media, she helped a New York-based media-strategy agency build an impressive new business track record and eventually sell out to a multinational agency network. By the time she left the advertising business, Tina had attained the position of Vice Chair of Optimedia International, the U.S. unit of the world’s fifth largest advertising agency, Publicis S.A. At that point, she was recruited by Meredith Corporation to work as Vice President of Corporate Strategy and New Business on the revitalization and extension of the Better Homes & Gardens and Ladies’ Home Journal brands.
Tina holds a Bachelor’s degree in French and Italian from Wellesley College, and graduate degrees from The Sorbonne and Northwestern University’s Medill School of Journalism.
